Question: Please help to define which step is which. Thanks Now that you have a good grasp of Bright Star's existing product portfolio and what you


Please help to define which step is which. Thanks
Now that you have a good grasp of Bright Star's existing product portfolio and what you should do with these products, you now turn your attention to your second edict from the CEO, to determine what new products Bright Star should develop. You remember your BUS90 class you took several years ago, and identify a list of tasks Bright Star should undertake. To make sure you do not put the cart before the horse, indicate which step number each task belongs based on Figure 7.1 of your textbook and the descriptions of each step in chapter 7.1. Conduct focus group to test the product concepts: Step Implement QFD process to ensure the new products offer the benefits customers desire: Step Determine if the proposed products are financially feasible: Step Ask the question "does the proposed products add value to the customer and satisfy market need?" Step Hold a brain storming offsite meeting with your salespeople and product teams: Step Product launch: Step Gather a list of potential products by sending out a customer survey to ask them what products they like to see from Bright Star: Step Evaluate if the new products generate revenue as expected: Step Develop prototype products: Step Assess if the proposed products fit Bright Star's image and strategy: Step Alpha and Beta testing: Step Identify competing products from Pinnacle Software and others supplying similar products: Step Design and write product specifications for the new products: Step
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