Question: Please help to examine and evaluate the Brand Equity theory - Brand resonance model, applied in Vinamilk company (a dairy company in Vietnam): - Strong

Please help to examine and evaluate the Brand Equity theory - Brand resonance model, applied in Vinamilk company (a dairy company in Vietnam):

- Strong and weak of theory?

- How is Vinamilk doing to have a strong brand?

- How can they improve?

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