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Gooege Stocn, Marketite Mankurt for the Tananda Wiacry, had jask bect given an interesting ansignmens - ts esxhate the fasibitity of luncting a major coport drive. The Tanunde Winery, an Alstralian proticer of quality table wines, bad ceperienced. strons growth in Austrelia bet had achieved only marginal success in internatisaal mar kets. At a strategy mentis held in athy 2000 , the serier management group, which included Geoelge, decided the a significuet growth epporanity existed in expon markets. George agread as peepuet a fraililiry staty for the ace atrategy meeting. As Ceorge an it hab offiet. Braee Clabk, tbe general manager, came in and they began so diacuas the astignate. Cievegr kaid. There will never be a better opportanity for a to get inte fortign maslats in a hig tay. The Atadralian wine indatry ropect has foctcast a very positive teroirunmeat in scvenal esport markrts and we produce great wines:" Bruce replied. TAeree, als a good oppochinity for growth. My major concern is whether we're capalie of derioy in and malcing a peofit. The ooengetition is fieree on a worldwide hasis and the odd-morld ocentriet, particularly France, Iraly, and Spain, new-avold countries like the 115, CMli, and South Africa are focusing on export matkets. Even though may Aatralian wises are worfifelas, the old-ocofat countries still huve much greater froognitice in Be key iatermational markati. I kore our wites are as good as and in many instasces benter than compurahle farspen winas, but eubide of the Llaited Jingdem consumers doe'y know thet, Misy owentrims have bartly heard of this yeee, "That's true," George agreed, that we ably toed a mall thare of any sne of a nuebber of markets to eell a large vulume of wite. I thenk ats a mantr af selocting fwo or more cautious. I'Il be very intercated it heariet atue gow racunancnd Our fater growth may depend ob your report