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Week 2 Assignment: Target Situational Analysis Overview: This week we kick off the Target Case study by first completing a Situational Analysis, Your paper should include the following sections: 1. Background on Target as a company 2. Target SWOT analysis 3. Competitive analysis (a7 in the case study) - Compare and contrast sales performance at two different competitor retailers for the past year. - Analyze the competition's sales performance versus Target. 4. A review of Target's "cosching model." - This review should discuss how the role of the communicotion process, which we covered in Chopter 4, fits within fargets cooching model. - Your review should otso inctude odoptive seling and considerotion of the corporote cuiture and geogrophy. Template: To help make sure you have included the above sections, use the Target case study simuational Analysis Template. At Target Ca s Stuly Situational Analysis Template MRKT 3050 Provide one to two paragraphs on the background of your chosen company/organization. Include what market the company's focus is, where the company is located and a general statem ent on how the company is competitively positioned. SWOT Analysis Strengths - Provide 4-5 strengths of Target and what separates it from other competition. Weaknesses: - Provide 4-5 areas where your Target could improve Opportunities: - Provide 4-5 ex amples of ex temal factors that could Target a competitive advantage. Threats: - Provide 4-5 potential threats to your Target. Competitive Analysis Provide a few sentences to introduce your Target competition and why they are viewed as competitors. [last name] 2 Chart Summary: Provide a paragraph that sum s up the datafrom your charts in relation to Target. Coaching Model Review Provide one - two paragraphs on Target's coaching model. Include an overview of the Coaching Model induding the role of the communication process, the role of adaptive selling and the role of corporate culture and geography