Question: please help. What is a plansbook? the plans for the brand in terms of product, place, price and promotion o the compilation of research, plans

please help. What is a plansbook? the plans for

please help.

What is a plansbook? the plans for the brand in terms of product, place, price and promotion o the compilation of research, plans for messaging, creative and media, and recommendations a proposal that showcases the history of the brand, a competitive analysis and a media plan O a summary of the client's advertising campaigns covering past, present and future

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