Question: PLEASE HELP!! WILL GIVE POSITIVE RATING FOR CORRECT ANSWERS The Internal-External (IE) Matrix is based on two key dimensions: internal factor score on the x-axis

PLEASE HELP!! WILL GIVE POSITIVE RATING FOR CORRECT ANSWERS

PLEASE HELP!! WILL GIVE POSITIVE RATING FOR

The Internal-External (IE) Matrix is based on two key dimensions: internal factor score on the x-axis and external factors score on the y-axis. It has three major regions: - Grow and build - Hold and maintain -Harvest or divest True O False The purpose of the process of qualifying prospects using very specifc criteria is to increase the efficiency of the sales process. True O False The components of the marketing mix for a product or service include Product Market size Price Market segment and qualification Distribution channel Promotion approach

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