Please help with Additional questions:

I have worked so far on 1 to 3.

4. How do they communicate and promote? ( How does Gerber in Swiss communicate and promote, Baby food Gerber?)

What is the same? Different? Why? ( Comparing Swiss to the US )

Thank you.

Questions 1-3

Gerbers main focus is the power of food. They believe that food can have a positive impact on people, pets and the environment. They believe they can create a product that can be healthy for consumers and be great for business. Ultimately long-term, Gerber has a value creation model that is based on the balanced pursuit of top- and bottom-line growth as well as improved capital efficiency. They create value guided by three strategic pillars: growth through continuous innovation, operational efficiency, and resources and capital allocation with discipline and clear priorities, including through acquisitions and divestitures (Gerber).

Gerber started as an American made business, but is now owned by Nestle, a Swiss company. Even though there is still some baby food being manufactured in the U.S.The majority of Gerber baby food is manufactured and produced outside of the country. Gerber is able to grow many of their own fruits and vegetables to create organic and non-organic baby food and snacks. They also have many plants where they create and ship baby formula to individuals and families around the world through trucks, and air transportation.

Gerber is at the top of their market share, holding 72% of consumers. They are able to do this by keeping the price of their products comparable to that of their competitors. Basing their prices off of cost and profit margins.

Subject: International Marketing.