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Question 5 (1 point) Listen market a whole product line or one manufacturer's total output, have unlimited territory and control the pricing, promotion, and distribution of their products. O Manufacturers' agents Truck jobbers Drop shippers Sales branches Selling agents Through a process of ___, traditional intermediaries are being eliminated because companies find they do not add enough value in the distribution channel. lateralization modularization bifurcation disintermediation knowledge management In international markets, fragmented distribution channels lead to margins and distribution costs. _trade lower; decreased lower; increased higher; decreased higher; increased Previous Page Next Page Page 7 of 75 The J.M. Smucker Company makes jams, jellies, preserves, fruit spreads, ice cream toppings, syrups, and peanut butter that are sold using the Smucker's brand name. This company uses a(n) strategy. family brand ingredient branding O private-label brand individual brand O cobranding All of the following are limited-function merchant wholesalers EXCEPT: Mail-order wholesalers Rack jobbers Cash-and-carry wholesalers Drop shippers Commission merchants Which of the following refers to a product's overall ability to satisfy customers expectations? Product quality Brand equity Product precision Brand meaning Value proposition