Please help with this.

3. Red Eye (18 Marks) You're in your office in the Vision Products area of Johnson and Johnson, flipping through a copy of the latest issue of Nature magazine. J&J is among the world's largest healthcare companies, offering consumer health and personal care products, pharmaceuticals, and medical devices. Their Vision Products business has been an innovator for more than 30 years, introducing the world's first disposable soft contact lens in 1988 and pioneering Lasik devices that make laser eye surgery easier, safer, and more effective. The issue of Nature in your hands caught your attention - a blurb on the cover mentioned exciting new research that showed promise in arresting age-related vision problems. The article is about Dr. Glen Jeffery and his team at the Institute of Ophthalmology at University College (Big) London. Jeffery has discovered a treatment which promises to mitigate or even correct age-related degeneration of vision. Individuals will experience a decline in the quality of their vision as they age, particularly after age 40 when the cells in the retina start to decline. His team's research shows that just three minutes of exposure to low frequency, deep red light at a very precise wavelength, two-to-three times a week, can have a rejuvenating effect. For the participants in this study, he explains, there was a persistent 17-20% average improvement in color-contrast vision and visual sensitivity. The effects were especially present in subjects who were older. You're excited by the discovery and think about how J&J could commercialize this and create a product that's easy to use, affordable, and will offer real benefits to consumers. You immediately get the Vision Products division started on the process of licensing Dr. Jeffery's research and begin to doodle out rough product designs. Should it be a handheld device? A tabletop one? An app for a phone? Something wearable? On that last one you make a note to also ask legal about what happens if the Oculus people sue. Based on the above information and your own insights and application of the course material, please answer the following: a. Describe the product development process Johnson and Johnson will work through as they bring this new product to market. Please be detailed and specific as you discuss each step along the way. (12 marks) b. What can Johnson and Johnson do to ensure this product succeeds? Consider the resources at their disposal, the tools available to them, and use the adoption or diffusion of innovation theory when crafting your response. Please be detailed and specific in your discussion. (6 marks)