Question: please help write memo with factors Decision Case 5-2 Donna Tse has recently accepted the position of assistant manager at Cycle World, a bicycle store

please help write memo with factors

Decision Case 5-2 Donna Tse has recently accepted the position of assistant manager at Cycle World, a bicycle store in St. Louis. She has just finished her accounting courses. Cycle World's manager and owner, Jeff Towry, asks Tse to prepare a budgeted income statement for 20X4 based on the information he has collected. Tse's budget follows: Tse does not want to give Towry this budget without making constructive suggestions for steps Towry could take to improve expected performance. Assume the role of Donna Tse. Write a memo to Towry outlining your suggestions. HINT: Do a Vertical Analysis in Excel for this Budgeted Income Statement to give you a sense on what seems favorable and unfavorable bad based on the ratios. After review of the ratios you can give suggestions on how the company might be able to improve on the current Net Loss. Give two or three options for unfavorable account you have listed above

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