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Segmentation based on ethnicity represents both an opportunity and a threat for companies 2 points True O False Data base marketing is considered as one of the promotion components Dont O True False 2 poms Airbnb was launched in 2008 as an online marketplace for people to list their owned or rented properties. Regardless of its global success, it became pretty unclear what's rentable and what's not. The company decided to rebrand by adding a new brand position and a new identity. The old logo was replaced with a new one: they changed the brand font and created a bespoke color! This is an example of changing a brand image. True False 2 points Retailers seek to maintain channel power by controlling shelf space and purchase data that allows them to determine which products and brands are placed on store shelves. True False