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Discussion Question Chapter 10: Product Strategy

THE PRODUCTS ITS ABOUT THE COMPANY NIKE (SHOES)

Instructions

Write a post for the Discussion Forum on this topic, addressing the questions below. You may use either a written paragraph or bullet-point format. Part 1 should be 23 paragraphs in length or an equivalent amount of content in bullet-point form. Responses to your classmates posts should be 12 paragraphs or several bullet points in length.

Part 1: Product Strategy

Briefly describe your product or service. Where is it in the product development life cycle? What recommendations do you have for improving the offering to fit your target markets needs? Be sure to consider the following:

• What level of quality and consistency does the offering have?

• How many features does it have and can they be removed or added?

• Does the design and/or service deliver what the customer values? If not, how can it improve?

• What improvements would help your offering compete more effectively?

Part 2: Respond to Classmates Posts

After you have created your own post, look over the discussion forum posts of your classmates and respond to at least two of them.

Part 3: Incorporate Feedback

Review the feedback you receive from classmates and your instructor. Use this feedback to revise and improve your work before submitting it as part of the Complete Marketing Plan assignment.