please I need help with the first case study.

322 INTRODUCTION TO INFORMATION SYSTEMS CASE STUDY #1 Zynga Kits Petville and Angers Virtual Pet Owners The P w mation ca news of facin ora 2000 Secon e D derogether atted Here d a p Dep p e e pug and performing at A rsenal questions. The company are social marr Brywkowe Artegned chamation et sonen haupt hatte e s r aped Aby to instant com should have received med and arranged for a more and can be r e ad w alionde s e ci Certain more advance notice was warmanded. Rather domy Foto Thousand posted her h and anger of th e pers would happy to another game and forper comme le rose gure 10-27 petangu might we held online monies to bid for Det e ers had an emotional mestiment in the walor planned sinery ending in which the pets founded the m comer ma g ferty for c es or close down pares and name and was share the same strated the st r ach n g red de tre burde u tement by the com o corticomp e st w ay performing protects but there is a e ra of shampoo andare n tener you the fa torte ar product is the Pige same way they would walpey are butung for s co ncom for meplayers and party song oos were actually then w e w ap in the game ant m ed p ick as more neighborshed and credits g row and sayo ayer D vorciosy and use the big de futures that a re slog in the unty develop a picion Question The dia FIGURE 10-27 Comment from players who Decados do shut A nt de concede wa upah CHAPTER 10 E v As of 2016 Ang continues to struggle posting large losses des the popularity of some of games Founder Mark Pinis stepped down as CEO for the second time, ale to the company around 2 has a war of tient however and time will tell whether nga can big data to better understand its own customers and develop a profitabi business CASE STUDY #2 pet owners S. PRIVACY AND SECURITY 323 community Policing on the Internet: Spamhaus C and financial loved my bunny now I will never get to see her again "My autistic son and had played Pete together for have seen the streams of tears running down both We even took photographs. I guess money trum "This is the last day my little friend will be "My daughter is heartbroken Zynga stinks!! And I wil NEY credits and shove them the many people you use ently protecting the nos off Tracking the interesan per Providing dependable Internet's majors samang Discussion Questions CHAPTER 16 10-22. When Zynga dro When Zynga dropped Petville abruptly, virtual pet owners pro- tested that they had been harmed. This ethical arou utilitarian framework. How might you argue from and rights ethical framework that Zynga was wrong? The suddenness of Zynga's action created a firestorm of cus- mer discontent. What are other ways that Zynga might have handled the discontinuance of a failing game without creating tual per bet was 10-23. The suddennes August 22, 2016 Oh cash rs were Business Daily, mpanies Ference Petville ct in the w years such protest? 4 How is the ownership of digital information determined? Is it ethically wrong to deny people access to owned information if that denial causes harm? 30.95 When virtual pet owners invested emotionally and financially in their" pets, should they have been considered at least partial owners of the digital information? Why or why not? any vast CASE STUDY #2 metric gener- Community Policing on the Internet: Spamhaus Targets Wo der, but ecifically that the a more ilently protecting the inboxes of billions of people world- wide is an international nonprofit organization called Spamhaus, which describes its mission as: Rather "We get threa against us. An who use diffe Spamhaus, his home. In Mar attack, on site. The Tracking the Internet's spam nd forget me internet's spam operations and related threats. Providing dependable real-time intelligence about us vid fare Intemet's major networks. Working with lawe ung with law enforcement agencies to identify and pursue 22 INTRODUCTION TO INFORMATION SYSTEM CASE STUDY #1 tual Pet Owners nga Kills Pelville and Angers Virtual Pet d er Ang started as a leading st illons face users aroum Arse s such as Castleville Mhan menda, ano ang Pokor Most people at the ends on Facebook or a mor awn con Audy Max Ancus in 2xig hem e 1.2 billan mes online game co , 4 earns most of its ne e purchases of w ar goods rather than advertising The games f olyut diancament can take a to s tance more quicky can purchase or goods. Sana ganes nie and fall in popularity, and when ar b ausme in 2012 folbwing some p ost cutting ang pulled the puo an c ary and a lo del was killed off with barey 2 wek Dested pues wwe outraged Mary had invested years in ur and can for the d ar pets, sharing the adventure with the aw Any on Facebook Thousands posted the sadness and ang started as leading player in ww me world. the world strong attachment nga wisely chose not to let someone's w dve from hunger if the player did not feed it daily. However, the pot die from Page walle Mafia Wars, taken to the pound, and the owner had to find ways to est people play the to retrieve it our cash a's own site (nga mga offered credits for erity poaked in other games, but Peale plews quite dismayed by the company's lack of sensitivity. Certainly companies have to shut down badly performing products, but there is a Marie est of its re- between terminating a live of shampoo and wing of a game e Pelle an advertising. Customers are not likely to moun the less of a favorite har product in the take a long time. Play- same way they would a wirtual puppy they have been uurtori can purchase game currency. Even though the terms of service agrement gave the many vast leeway to terminate services or close down games and Zynga's metric- and when Zynga's share driven business Strategy justified the shutdown, is approach aner same mistaps, the company and a lot of will. At best. It was a customer in der ed the ugon underperforming games, it also raised ethical questions. The company's satses seat with brny 2 weeks' notice was Perwe. designed to create such emotional ties here that Many had invested years in nur wing company should have recognized they eated and ar t les shaving the adventure with their friends sensitive closing Certainly more advance notice w w ie Rate Thousand pasted the sadness and anger on than assume players would happy switch to another game and fire w for about the pets, Zynge might have held online ceremonies dates with comments Ake those in Figure 70-27. their w e had an national investment in their wirtual wel or pluvied a clever happy ending in which the pts for Clearly the players dan mooi divestment m vie ga's software own would together a st the social dimension of the game that As of 2016, Zyngd continues to struggle postingan bedenie e s for example players earned points by visiting down its who were aavaly rear-We ends with their own wirtual per the populanty of some of its cames, Founder Mark Pinas ne pults mounted up quickly as more neighbors loved and as CEO tome second me, wole to turn the company around.mas has a wealth of talent, however, and time will tal whether Inga cao exchanged gitis use its big data to better understand its own customers and develop a na tracks and analyzes player behavior closely and uses the big profitable business. data toate atrastat ensure players log in frequently to develop that mes and Anga t angy justified the p c FIGURE 10-27 Comments from players who becedynga's decision to shut "I loved my bunny now I will never get to see her again it is not fair at all." "My autistic son and I had pleved Petville together for two years...I wish you people could have seen the streams of tears running down both our faces as we played our last session. We even took photographs, I guess money trumps everything! "This is the last day my little friend will be alive. So sad." "My daughter is heartbroken." Zynga (stinks!! And I will NEVER play any of your games again. You can take your lousy Credits and shove them! I hope Karma comes around to get you and you think back on how Many people you upset and lost due to the stupid, greedy decision to remove Petville. 322 INTRODUCTION TO INFORMATION SYSTEMS CASE STUDY #1 Zynga Kills Petville and Angers Virtual Pet Owners ocial game developer ng started as a leadiny strong attachment was waly chose not to formatos de the industry, with millions of active u s a world wherme play of fond it daily. However the powy features pour such as Castle M ark et med and the owner had to find ways to earn moun cast Famil2 Mods with Friends and nga Most people play the to t games with mar tends on Facebook or on ante noe n ander te gaan, but w e were cumi Founded by Mark Angus in 2009. no v e d in the day the company's ce oferty Certain companies 2012, when reedoged $1.2 Von have to shut down badly partig products, but tha t Uhke most online game companies we cams most of its rer. Den omista af shampoo and killing of a gatekee che trom in-game purchases of wirtual goods rather than adresine Customers are not to moun the loss of a sevante har product in the The games are free to play, but advancement can take a long time Play same way they would a vita puny they have been ruttning for you ers who want to advance more can purchase an y the music agreement gave the company energy poor wat good forway to w or comes wit m anding the Social games rise and tar in popularity, and when we share driven bushes strategy justified Me shutdown, its a proach pater prices began toplumst in 2012 why some miesten Mecany audiofil At best. It was a customer relation bender our bagay cast cutting ng pulled me plug of underperforming Ames it also a d amical questionsThe company's somas specifically and an Mat was killed off wm bumy 2 yo'nate was rele de toate such a s , so observers thought that the Devcond parers were oudragind. Many had invested years to contrary would have recognized they existed and arranged or a more and caring for the digital sige adverti s i ng Carthy more notice and Ruther and tam on Facebook. Thousands posted med and anger on me players wou may wito de another me and be Sac media sites, with Car e Main Figure 70-27. about two might live ontine ceremonies e Chary me players fud an emotiu west ! Me wharwal or pada cewe y ending it which the pots founded that pels and also in the solension of the game are some w ith specially encourages for a ll players and paints by visiting As 2016, nga continues to struggle, posting large losses describe neighbors who were actually e nds with the us e the part of some as a Founger Marking sed down in the eye Pants moted up Quayas more and and the second time to turn the company and exchanged its Nawath of an and new her nga nga tracks and a lab or croyants me big wet og de to better understand its own customers and devala data to add afwes tur sur players login Mowwy to develop that frontal business FIGURE 10-27 Comments from players who objected to Zynga's decision to shut Down Perle I loved my bunny now I will never get to see again not fair at all My aut on and had played Petite together for two years...I wish you people could have seen the streams of tears running down both our faces as we played our last session We even took photographs. I guess money trumps everything "This is the day my little friend will be alive. So sad My heartbroken Zyra And I will NEVER play any of your games sain. You can take your low credits and share them! I hope Karma comes around to get you and you think back on how muy people you get and lost due to the stupid, greedy decision to remove Petile." Discussion Questions CHAPTER 10 ETHIC 10-22. When Zynga dropped a dropped Petville abruptly, virtual pet owers DO S tested that they had been harmed. This eth that they had been ned. This ethical argument uses a Witarian tramework. How might you argue from a natural be and rights ethical framework that Zynga was wrong? The suddenness of Zynga's action created a firestorm of CuS- tomer discontent. What are other ways that Zynga might have handled the discontinuance of a failing game without creating 2001 a d Green, 1.2019. g o 10-23 August 22, 2016 NeedemanL. Online w s.com accessed Augist 12, 2016 Seit, P. February 11, 2016 Business Daily, such protest? 10-24. How is the ownership of digital information determined? Is it ethically wrong to deny people access to owned information if that denial causes harm? 10-25. When virtual pet owners invested emotionally and financially in "their" pets, should they have been considered at least partial owners of the digital information? Why or why not? CASE STUDY #2 mmunity Policing on the Internet: Spamhaus Targets Worldw llently protecting the inboxes of billions of people world- We get they s an international nonnrofit organization called agaistus Authene Spamhaus, which describes its mission as who use different med Sunus e Internet's spam operations and related threats Mist Moon 2013 attack on of time intelligence about threats to me Tracking the Internet's spam Providing dependable real Internet's major networks. Working with law enforce Spam and malware sources wo With headquarters in the Unite haus maintains a "block list originate spam. Many govern w enforcement agencies to identity and pursue site Theaters sources worldwide m ers are sau ibar the United Kingdom and Switzerland Sum ARUS dan k list" containing the addresses believe Antena mga overnments, corporations, universities, and are Serama As albiy to ha rs match an entry on it actis "Kampus organizations check the before delivering mall backing any mes aterstiger woman tranh to set personen sages whose senders match placed on the bad ped and 322 INTRODUCTION TO INFORMATION SYSTEMS CASE STUDY #1 Zynga Kits Petville and Angers Virtual Pet Owners The P w mation ca news of facin ora 2000 Secon e D derogether atted Here d a p Dep p e e pug and performing at A rsenal questions. The company are social marr Brywkowe Artegned chamation et sonen haupt hatte e s r aped Aby to instant com should have received med and arranged for a more and can be r e ad w alionde s e ci Certain more advance notice was warmanded. Rather domy Foto Thousand posted her h and anger of th e pers would happy to another game and forper comme le rose gure 10-27 petangu might we held online monies to bid for Det e ers had an emotional mestiment in the walor planned sinery ending in which the pets founded the m comer ma g ferty for c es or close down pares and name and was share the same strated the st r ach n g red de tre burde u tement by the com o corticomp e st w ay performing protects but there is a e ra of shampoo andare n tener you the fa torte ar product is the Pige same way they would walpey are butung for s co ncom for meplayers and party song oos were actually then w e w ap in the game ant m ed p ick as more neighborshed and credits g row and sayo ayer D vorciosy and use the big de futures that a re slog in the unty develop a picion Question The dia FIGURE 10-27 Comment from players who Decados do shut A nt de concede wa upah CHAPTER 10 E v As of 2016 Ang continues to struggle posting large losses des the popularity of some of games Founder Mark Pinis stepped down as CEO for the second time, ale to the company around 2 has a war of tient however and time will tell whether nga can big data to better understand its own customers and develop a profitabi business CASE STUDY #2 pet owners S. PRIVACY AND SECURITY 323 community Policing on the Internet: Spamhaus C and financial loved my bunny now I will never get to see her again "My autistic son and had played Pete together for have seen the streams of tears running down both We even took photographs. I guess money trum "This is the last day my little friend will be "My daughter is heartbroken Zynga stinks!! And I wil NEY credits and shove them the many people you use ently protecting the nos off Tracking the interesan per Providing dependable Internet's majors samang Discussion Questions CHAPTER 16 10-22. When Zynga dro When Zynga dropped Petville abruptly, virtual pet owners pro- tested that they had been harmed. This ethical arou utilitarian framework. How might you argue from and rights ethical framework that Zynga was wrong? The suddenness of Zynga's action created a firestorm of cus- mer discontent. What are other ways that Zynga might have handled the discontinuance of a failing game without creating tual per bet was 10-23. The suddennes August 22, 2016 Oh cash rs were Business Daily, mpanies Ference Petville ct in the w years such protest? 4 How is the ownership of digital information determined? Is it ethically wrong to deny people access to owned information if that denial causes harm? 30.95 When virtual pet owners invested emotionally and financially in their" pets, should they have been considered at least partial owners of the digital information? Why or why not? any vast CASE STUDY #2 metric gener- Community Policing on the Internet: Spamhaus Targets Wo der, but ecifically that the a more ilently protecting the inboxes of billions of people world- wide is an international nonprofit organization called Spamhaus, which describes its mission as: Rather "We get threa against us. An who use diffe Spamhaus, his home. In Mar attack, on site. The Tracking the Internet's spam nd forget me internet's spam operations and related threats. Providing dependable real-time intelligence about us vid fare Intemet's major networks. Working with lawe ung with law enforcement agencies to identify and pursue 22 INTRODUCTION TO INFORMATION SYSTEM CASE STUDY #1 tual Pet Owners nga Kills Pelville and Angers Virtual Pet d er Ang started as a leading st illons face users aroum Arse s such as Castleville Mhan menda, ano ang Pokor Most people at the ends on Facebook or a mor awn con Audy Max Ancus in 2xig hem e 1.2 billan mes online game co , 4 earns most of its ne e purchases of w ar goods rather than advertising The games f olyut diancament can take a to s tance more quicky can purchase or goods. Sana ganes nie and fall in popularity, and when ar b ausme in 2012 folbwing some p ost cutting ang pulled the puo an c ary and a lo del was killed off with barey 2 wek Dested pues wwe outraged Mary had invested years in ur and can for the d ar pets, sharing the adventure with the aw Any on Facebook Thousands posted the sadness and ang started as leading player in ww me world. the world strong attachment nga wisely chose not to let someone's w dve from hunger if the player did not feed it daily. However, the pot die from Page walle Mafia Wars, taken to the pound, and the owner had to find ways to est people play the to retrieve it our cash a's own site (nga mga offered credits for erity poaked in other games, but Peale plews quite dismayed by the company's lack of sensitivity. Certainly companies have to shut down badly performing products, but there is a Marie est of its re- between terminating a live of shampoo and wing of a game e Pelle an advertising. Customers are not likely to moun the less of a favorite har product in the take a long time. Play- same way they would a wirtual puppy they have been uurtori can purchase game currency. Even though the terms of service agrement gave the many vast leeway to terminate services or close down games and Zynga's metric- and when Zynga's share driven business Strategy justified the shutdown, is approach aner same mistaps, the company and a lot of will. At best. It was a customer in der ed the ugon underperforming games, it also raised ethical questions. The company's satses seat with brny 2 weeks' notice was Perwe. designed to create such emotional ties here that Many had invested years in nur wing company should have recognized they eated and ar t les shaving the adventure with their friends sensitive closing Certainly more advance notice w w ie Rate Thousand pasted the sadness and anger on than assume players would happy switch to another game and fire w for about the pets, Zynge might have held online ceremonies dates with comments Ake those in Figure 70-27. their w e had an national investment in their wirtual wel or pluvied a clever happy ending in which the pts for Clearly the players dan mooi divestment m vie ga's software own would together a st the social dimension of the game that As of 2016, Zyngd continues to struggle postingan bedenie e s for example players earned points by visiting down its who were aavaly rear-We ends with their own wirtual per the populanty of some of its cames, Founder Mark Pinas ne pults mounted up quickly as more neighbors loved and as CEO tome second me, wole to turn the company around.mas has a wealth of talent, however, and time will tal whether Inga cao exchanged gitis use its big data to better understand its own customers and develop a na tracks and analyzes player behavior closely and uses the big profitable business. data toate atrastat ensure players log in frequently to develop that mes and Anga t angy justified the p c FIGURE 10-27 Comments from players who becedynga's decision to shut "I loved my bunny now I will never get to see her again it is not fair at all." "My autistic son and I had pleved Petville together for two years...I wish you people could have seen the streams of tears running down both our faces as we played our last session. We even took photographs, I guess money trumps everything! "This is the last day my little friend will be alive. So sad." "My daughter is heartbroken." Zynga (stinks!! And I will NEVER play any of your games again. You can take your lousy Credits and shove them! I hope Karma comes around to get you and you think back on how Many people you upset and lost due to the stupid, greedy decision to remove Petville. 322 INTRODUCTION TO INFORMATION SYSTEMS CASE STUDY #1 Zynga Kills Petville and Angers Virtual Pet Owners ocial game developer ng started as a leadiny strong attachment was waly chose not to formatos de the industry, with millions of active u s a world wherme play of fond it daily. However the powy features pour such as Castle M ark et med and the owner had to find ways to earn moun cast Famil2 Mods with Friends and nga Most people play the to t games with mar tends on Facebook or on ante noe n ander te gaan, but w e were cumi Founded by Mark Angus in 2009. no v e d in the day the company's ce oferty Certain companies 2012, when reedoged $1.2 Von have to shut down badly partig products, but tha t Uhke most online game companies we cams most of its rer. Den omista af shampoo and killing of a gatekee che trom in-game purchases of wirtual goods rather than adresine Customers are not to moun the loss of a sevante har product in the The games are free to play, but advancement can take a long time Play same way they would a vita puny they have been ruttning for you ers who want to advance more can purchase an y the music agreement gave the company energy poor wat good forway to w or comes wit m anding the Social games rise and tar in popularity, and when we share driven bushes strategy justified Me shutdown, its a proach pater prices began toplumst in 2012 why some miesten Mecany audiofil At best. It was a customer relation bender our bagay cast cutting ng pulled me plug of underperforming Ames it also a d amical questionsThe company's somas specifically and an Mat was killed off wm bumy 2 yo'nate was rele de toate such a s , so observers thought that the Devcond parers were oudragind. Many had invested years to contrary would have recognized they existed and arranged or a more and caring for the digital sige adverti s i ng Carthy more notice and Ruther and tam on Facebook. Thousands posted med and anger on me players wou may wito de another me and be Sac media sites, with Car e Main Figure 70-27. about two might live ontine ceremonies e Chary me players fud an emotiu west ! Me wharwal or pada cewe y ending it which the pots founded that pels and also in the solension of the game are some w ith specially encourages for a ll players and paints by visiting As 2016, nga continues to struggle, posting large losses describe neighbors who were actually e nds with the us e the part of some as a Founger Marking sed down in the eye Pants moted up Quayas more and and the second time to turn the company and exchanged its Nawath of an and new her nga nga tracks and a lab or croyants me big wet og de to better understand its own customers and devala data to add afwes tur sur players login Mowwy to develop that frontal business FIGURE 10-27 Comments from players who objected to Zynga's decision to shut Down Perle I loved my bunny now I will never get to see again not fair at all My aut on and had played Petite together for two years...I wish you people could have seen the streams of tears running down both our faces as we played our last session We even took photographs. I guess money trumps everything "This is the day my little friend will be alive. So sad My heartbroken Zyra And I will NEVER play any of your games sain. You can take your low credits and share them! I hope Karma comes around to get you and you think back on how muy people you get and lost due to the stupid, greedy decision to remove Petile." Discussion Questions CHAPTER 10 ETHIC 10-22. When Zynga dropped a dropped Petville abruptly, virtual pet owers DO S tested that they had been harmed. This eth that they had been ned. This ethical argument uses a Witarian tramework. How might you argue from a natural be and rights ethical framework that Zynga was wrong? The suddenness of Zynga's action created a firestorm of CuS- tomer discontent. What are other ways that Zynga might have handled the discontinuance of a failing game without creating 2001 a d Green, 1.2019. g o 10-23 August 22, 2016 NeedemanL. Online w s.com accessed Augist 12, 2016 Seit, P. February 11, 2016 Business Daily, such protest? 10-24. How is the ownership of digital information determined? Is it ethically wrong to deny people access to owned information if that denial causes harm? 10-25. When virtual pet owners invested emotionally and financially in "their" pets, should they have been considered at least partial owners of the digital information? Why or why not? CASE STUDY #2 mmunity Policing on the Internet: Spamhaus Targets Worldw llently protecting the inboxes of billions of people world- We get they s an international nonnrofit organization called agaistus Authene Spamhaus, which describes its mission as who use different med Sunus e Internet's spam operations and related threats Mist Moon 2013 attack on of time intelligence about threats to me Tracking the Internet's spam Providing dependable real Internet's major networks. Working with law enforce Spam and malware sources wo With headquarters in the Unite haus maintains a "block list originate spam. Many govern w enforcement agencies to identity and pursue site Theaters sources worldwide m ers are sau ibar the United Kingdom and Switzerland Sum ARUS dan k list" containing the addresses believe Antena mga overnments, corporations, universities, and are Serama As albiy to ha rs match an entry on it actis "Kampus organizations check the before delivering mall backing any mes aterstiger woman tranh to set personen sages whose senders match placed on the bad ped and