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Case Study

Read the Chapter Case Study McDonald- A Global Giant from Chapter 8 Global Marketing Page: - 257 given in your textbook Marketing (7th Edition) by Dhruv. Grewal and Michael. Levy (2020) and answer the following Questions:

Assignment Question(s):

1. Which sociocultural factors have informed McDonalds global expansion? Explain. (1.5 Marks)
2. Describe some of the global distribution strategies that McDonalds uses or might consider using to spread through-out the world. (1.5 Marks)
3. Explain McDonalds global marketing strategy. Compare McDonalds strategy in the U.S. (http://www.mcdonalds.com/us/en/home.html) to McDonalds strategy in KSA (https://www.mcdonalds.com/sa/en-sa/riyadh/full-menu.html/) (2 Marks)

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