Question: PLEASE I NEED STEP BY STEP SOLUTION USING EXCEL SOLVER Problem 2 Michigan Motors Corporation (MMC) has just introduced a new luxury-touring sedan. As part

PLEASE I NEED STEP BY STEP SOLUTION USING EXCEL SOLVER
Problem 2 Michigan Motors Corporation (MMC) has just introduced a new luxury-touring sedan. As part of its promotional campaign, the marketing department has decided to send personalized invitations to test drive the new sedan to two target groups: (1) current 1 owners of an MMC luxury automobile and (2) owners of luxury cars manufactured by one of MMC's competitors. The cost of sending a personalized invitation to each customer is estimated to be $1 per letter. Based on previous experience with this type of advertising, MMC estimates that 25% of the customers contacted from group 1 and 10% of the customers contacted from group 2 will test drive the new sedan. As part of this campaign, MMC has set the following goals. Goal 1: Get at least 10,000 customers from group 1 to test drive the new sedan. Goal 2: Get at least 5000 customers from group 2 to test drive the new sedan. Goal 3: Limit the expense of sending out the invitations to $ 70,000. Assume that goals 1 and 2 are P1 priority level goals and that goal 3 is a P2 priority level goal. a. (10 points) Suppose that goals 1 and 2 are equally important; formulate a goal programming model of the MMCStep by Step Solution
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