Question: Please identify potential issues with the following segmentation practices. ( Specify which criteria for good segmentation they fail to meet ) . Insurance companies have
Please identify potential issues with the following segmentation practices.
Specify which criteria for good segmentation they fail to meet
Insurance companies have divided the consumer market into two segments: optimists
and pessimists, and have decided to offer different types of insurance products.
Luxury goods companies have split the consumer market into two segments:
materialistic and nonmaterialistic consumers, and have chosen to provide varying types
of luxury goods.
Verizon has segmented the consumer market based on demographic variables,
specifically targeting elderly consumers over years old who do not currently
subscribe to their Fios internet service and decided to promote special Fios deals via
Instagram.
Walmart has divided its consumer market based on annual household income, targeting
neighborhoods with an annual income of $ million.
A substantial
B accessible
C stable
D identifiable
E distinctive
Step by Step Solution
There are 3 Steps involved in it
1 Expert Approved Answer
Step: 1 Unlock
Question Has Been Solved by an Expert!
Get step-by-step solutions from verified subject matter experts
Step: 2 Unlock
Step: 3 Unlock
