Question: Please include excel formulas 3. For the information given, rank the customers in terms of customer lifetime value. Avg. Annual Sales Avg. Profit Margin Expected

Please include excel formulas 3. For the information given, rank the customers in terms of customer lifetime value.

Avg. Annual Sales Avg. Profit Margin Expected Lifetime

Customer 1: $3,450 17 % 8 years

Customer 2: $2,000 13 % 6 years

Customer 3: $1,400 32 % 10 years

Use a discount rate of 6 percent and treat the average sales figures as annuities. Should any of these customers be fired and why?

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