Please indicate the answers in the boxes each items followed by a short explanation. No need a long explanation

PLEASE INDICATE THE ANSWER IN THE BOXES, FOLLOWEDI BY AN EXPLANATION: 1. Mang Inasal does not have high brand equity then until it lollibee Food Corporation [JFC] buys out remaining 3|} percent equity shares of Mang Inasal Philippines {MIPI} for P2 billion. This move is in line with the terms sited under the Shareholders' Agreement on 22 November 2010, when JFC acquired the initial '10 percent stake ofthe MIPI. With this acquisition, .IFC now owns 100% of Mang lnasal Philippines. What strategv of conveying category membership is present? ANNOUNCING CATEGORY BENEFITS COMPARING TO EXEMPLARS RELYING ON PRODUCT DESCRIPTORS Explanation: 2. A tanning cream was advertised in the Philippines and it has a massive promo in terms of price and units to be purchased. The terms of the promo are: it is 30% less expensive than when it was sold abroad and it was on a buy 1 take 1 promo. Unfortunately, the companv did not achieve their intial sales. What consumer desirability criterion is the issue? RELEVANCE DISTINCTIVENESS BELIEVABILITY Explanation: 3. In the Philippines the purchase of fire extinguishers is being perceived in business establishments only. The household deciders rarer considers getting re extinguishers inside the house because of it purpose and being seen as unnecessary expense. What deliverabilitv criterion should companies selling re extinguishers improve on so they mav be selling based on household purchasing? FEASIBILITY COMMUNICABILITY SUSTAINABILITY Explanation: 24. With the level of information that customers have today, they have the capability of searching online, sharing their experiences online and buying online. At present, there are number of beauty products being sold in the market with different benefits being promoted but customers are seeking for certifications that will prove its benefits for their usage and consumption will be safe and the benefits sought will be greatly enjoyed by the customers. What differentiation should beauty product consider for their items to be patronized by their target market? PRODUCT FORM CUSTOMIZATION PERFORMANCE CONFORMANCE DURABILITY RELIABILITY REPAIRABILITY STYLE 25. Norma prefers putting cologne than perfume. She finds it lighter in terms of smell and feeling. One of her friend recommends a brand of cologne that she should try because the scent will last all day long. Compared to other colognes, the smell will not easily fade when the person perspires or when there is a condition of weather that causes the cologne to evaporate. If Norma will be buying the cologne based from what her fried says, what basis of differentiation will be considered PRODUCT FORM CUSTOMIZATION PERFORMANCE CONFORMANCE DURABILITY RELIABILITY REPAIRABILITY STYLE Explanation:26. Timothy and Lisa bought a crib for their baby. When they had bought the product from a department store, it was initially assembled for viewing purposes but when they have to bring it home it is placed inside a box. When they got home, Timothy find it so difficult to let the crib stand and make it look like the way they see it on the store. He said, the instructions were not specific to where a point will be connected to another point. What kind of label should be improved by the manufacturer? BRAND LABEL DESCRIPTIVE LABEL GRADE LABEL Explanation 27. A manufacturer of liquid juice drink had designed its packaging to have a spout for pouring juice to a glass or bottle spill free. The designed packaging is being preferred by some customers if they will go for picnic, travelling and party. It has been a mess free type of packaging. What function of packaging has been considered by the manufacturer? PROMOTING AND SELLING THE PRODUCT DEFINING PRODUCT IDENTITY PROVIDING INFORMATION EXPRESSING CUSTOMER NEEDS ENSURE SAFE USE PROTECTING THE PRODUCT Explanation4. Beverly was attracted to a new product for straightening hair. Obviously when she bought the product it was made from China. So the labels present on the product are Mandarin. When she is about to apply it on her hair, she does not know what to do to prepare her hair to the application part. What product differentiation might cause problem to Beverly? PRODUCT FORM FEATURES PERFORMANCE CONFORMANCE DURABILITY RELIABILITY REPAIRABILITY Explanation 5. Timothy prefers Nike when he is buying shoes for his sport basketball. He trusts the shoes of Nike because he is less prone to injury considering the nature of the sport. Last year he tried another brand because of the endorser unfortunately, he had minor ankle injury and because of that he had sworn he will only buy Nike. What product differentiation does Timothy based his choice of basketball shoes? PRODUCT FORM FEATURES PERFORMANCE CONFORMANCE DURABILITY STYLE RELIABILITY DESIGN REPAIRABILITY Explanation' Vivian considers buying a dishwasher. Since having dishwasher in the country in uncommon, she tries to search from different appliance centers and online shops but all she can nd are dishwashers for commercial purposes. What will be the basis otdifterentiation it stores starts to provide dismtor household purposes? ORDERING EASE DELIVERY INSTALLATION CUSTOMER TRAINING CUSTOMER CONSULTING MAINTENANCE Explanation: 7'. Norma has a BDO credit card. With the expenses that she has, she lost track of her remaining balance. When she tried logging in using online banking, it states that it has system upgrade, when she tried talkingto a customer representative, it is taking a while to connect. What differentiation should have been present if Norma had gotten through the online banking or the bank's representative? ORDERING EASE DELIVERY INSTALLATION CUSTOMER TRAINING CUSTOMER CONSULTING MAINTENANCE Explanation 8. One laundry detergent had found a way for customers to increasetheir usage of laundry detergent. They have added more content but the price increase is not as high as to the additional content. They strategy has been conducted? QUALITY IMPROVEMENTS FEATURE IMPROVEMENTS m WWW STYLE IMPROVEMENTS Explanation 9. The creation of a tagline to convey category membership will be part of imagery. TRUE FALSE Explanation 10. According to a national survey HGH is the leading network in the country. The network strives to main its position in the market. According to their marketing head, they will start showing lifestyle shows to target other viewers who have interest in cooking, home improvement and basic carpentry. Currently, most of their shows target don't target the planned topics. If it is going to be successful and makes them maintain their position, what leader strategy is being conducted? POSITION DEFENSE MOBILE DEFENSE FLANKING DEFENSE CONTRACTION DEFENSE PRE EMPTIVE DEFENSE COUNTER OFFENSIVE DEFENSE Explanation 11. Hagendaz one of the leading brand of ice cream in the world. In achieving the current position that they have, they had been offering hundreds of ice cream flavors considering authenticity and high quality. Since they are aiming for high quality they have to sell their ice cream at high price. In their recent research, they had found out that most Asian countries are price sensitive making them shy away from the country. What leader strategy is being practiced by Hagendaz in the country? POSITION DEFENSE MOBILE DEFENSE FLANKING DEFENSE CONTRACTION DEFENSE PRE EMPTIVE DEFENSE COUNTER OFFENSIVE DEFENSE Explanation12. Magnolia is a company that had been out compete by Selecta in the Philippines. To stay in the competition, it has been suggested that the company will be creating beverages because their current competitor has not released any product related to beverage yet. If the suggestion will be considered by Magnolia, what market challenger strategy is going to be considered? FRONTAL ATTACK FLANK ATTACK ENCIRCLEMENT ATTACK BYPASS ATTACK GUERILLA ATTACK Explanation: 13. Close-up is known in the country as a substitute brand if Colgate is not available or if the customer is going to have a brand switching. One of Colgate's saleable variation is their whitening toothpaste. What Close-up did is they have also released a whitening toothpaste but the difference is the customer will be experiencing instant whitening effect. What market challenger action is going to make Colgate re strategize? FRONTAL ATTACK FLANK ATTACK ENCIRCLEMENT ATTACK BYPASS ATTACK GUERILLA ATTACK Explanation: 14. Private brands are very appealing to those who are price sensitive and not brand conscious. Most of the staple products nowadays are being sold in specific stores following private branding. For example is the brand SM bonus, it has products like ketchup, mayonnaise, soy sauce, fish sauce, laundry detergent and more that makes the brand battle with the existing well-known brands in the market. What market follower strategy does a private label brand follow in relation to stable brands? COUNTERFEITER CLONER IMITATOR ADAPTER Explanation:15. Company ABC is a manufacturing company producing sardines. One of their strength as a company is maintaining their process up to date by availing the latest technology. One of the technology that they had purchased was turning scrap packaging into a brand new packaging that makes them save cost in their packaging cost. What factor set by Porter will make it difficult for other companies to invest in the same business? POTENTIAL ENTRANTS BUYER POWER SUPPLIER POWER THREAT OF SUBSTITUTES SEGMENT RIVALRY 16. To increase barrier entries of the market leader there is a need to intesify product differentiation. TRUE FALSE Explanation: 17. When the advertisement of the company has been the reason for purchase, there had been share of heart by customers TRUE FALSE Explanation:18. Johnson and Johnson has been continuously making the skin of babies as well as their mothers soft and protected. There had been a recent study that cucumber is the safest ingredient that will make the skin energized but still soft. If the company will consider the study in the lotion offering, what product mix strategy will be used? PRODUCT MIX EXTENSION PRODUCT LINE EXTENSION PRODUCT DEEPENING PRODUCT ALTERATION TRADING UP TRADING DOWN DIVERSIFICATION PRUNNING HARVESTING Explanation: 19. Philips company has been continuously selling products that make someone else's home bright. The bulbs and fluorescent lamps they sell are preferred by most buyers. They are currently planning to add lampshades under its product mix. If that plan pursues, what product mix strategy will be implemented? PRODUCT MIX EXTENSION PRODUCT LINE EXTENSION PRODUCT DEEPENING PRODUCT ALTERATION TRADING UP TRADING DOWN DIVERSIFICATION PRUNNING HARVESTING Explanation:20. Mongol has been offering wide array of products for writing and drawing. The products are also for professionals such as architects, artists and engineers. Being in those profession needs investments when it comes to having good pens and pencil. In the market, there are also some professionals who are price sensitive. If Mongol will be adding a pencil for that particular market, what product mix strategy will be implemented? PRODUCT MIX EXTENSION PRODUCT LINE EXTENSION PRODUCT DEEPENING PRODUCT ALTERATION TRADING UP TRADING DOWN DIVERSIFICATION PRUNNING HARVESTING Explanation: 21. Jeffrey was sent for a training in the Visayas region. Since the training will be good for a week, he needs to find a place to stay. Unfortunately, the budget allotment for the trip is not enough to go to a luxurious hotel. He considered staying in an inn instead. He did not expect much during the stay but when he went to the bathroom, there was no tissue paper, when he tried taking a nap, the pillow case has several stains. He was thinking of transferring in another place for the rest of the week. What level of the product hasn't been met? CORE BASIC EXPECTED AUGMENTED POTENTIAL Explanation:22. KRAFT a company known for offering dairy products in the market created a spreadable that has bacon bits in it. With the said offering, mothers will no longer prepare bacon and cheese spread for the sandwich of their children. Children also love having the taste of bacon mixed with spread. What part of the product mix had been done by KRAFT? PRODUCT LINE PRODUCT TYPE PRODUCT ASSORTMENT Explanation: 23. A well-known hotel in the city had been observing that there had been an influx of tourist lately. It was thought by their marketing officer to offer tour packages around the city. The tour package will be with a tourist guide the transportation will be handled by the Hotel. It that manner, they will be adding profits to their operation and it can be considered as their differentiation. What product mix characteristic is the priority of the company in relation to way they will be addressing the number of tourists? PRODUCT MIX WIDTH PRODUCT MIX LENGTH PRODUCT MIX CONSISTENCY Explanation