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SECTION B Answer ANY THREE (3) questions in this section. QUESTION FOUR [20 Marks] Good channel design is critical to the success of an organisation's overall marketing strategy. Discuss the channel design decisions marketers need to make. Use examples in your answer. QUESTION FIVE QUESTION SIX [60 Marks] Assume that you are part of the marketing team of a global organisation, using examples, discuss how the multinational can segments the markets. QUESTION SEVEN [20 Marks] [20 Marks] In a competitive marketplace, successful companies understand that they cannot serve all buyers. Using examples, discuss how such a company can develop a customer driven marketing strategy. END OF PAPER [20 Marks] Using relevant examples, discuss how companies should respond to the Internet and digital age which is upon us. [20 Marks] Assume that you are part of the marketing team of a global organisation using examples, discuss how the multinational can segments the markets. QUESTION FIVE QUESTION SIX [20 Marks] In a competitive marketplace, successful companies understand that they cannot serve all buyers. Using examples, discuss how such a company can develop a customer driven marketing strategy