Question: Please list instructions and Excel functions. Two - Way ANOVA A telemarketing firm has studied the effects of two factors on the response to its
Please list instructions and Excel functions.


Two - Way ANOVA A telemarketing firm has studied the effects of two factors on the response to its television advertisements. The first factor is the time of day at which the ad is run, while the second is the position of the ad within the hour. The data were obtained by using a completely randomized experimental design, give the number of calls placed to an 800 number following a sample broadcast of the advertisement Perform graphical analysis to check for interaction between time of day and position of advertisement. Test for interaction with a = .05. b. Test the significance of time of day effects with a = .05. C- Test the significance of position of advertisement effects with a = .05. d Which time of day and advertisement position maximizes consumer response? Steps 1. Specify population parameter of interest and state the null & alt hypotheses a. Ho: Ha: b. Ho: Ha- C. Ho: Ha: 2. State level of significance 3. Select random samples from each population 4. Test hypotheses - Use Excel's Data Analysis Tool. Step 5: Decision (Reject Ho vs Do not Reject Ho): Step 6: Write up the conclusion and implication (use the complete sentence): aPosition of Advertisement H our H elfH our Earl Late Morning 42 35 E32 Morning 3? 41 58 Morning :11 33 64 5? 88 Time of Afternoon [for].r Afternoon Afternoon Evening 10E] 3?" 12fr 105 52 EU 58 35 Evening 12E] 1U1 Evening 1U3 1E|1 125 1D
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