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VECCMS vitamin enhanced chocolate coated marshmallows) failed to gain distribution in most health food stores, but Paul was determined to pursue his dream of marketing a good-tasting snack food that would include minimum daily requirements of most vitamins and minerals. He sold them in 160z resealable bags through independent grocery stores throughout the Mid-Atlantic. Paul's Selling prices to wholesalers of $1.11 a bag resulted in a contribution margin before advertising and promotion of 32%. Wholesalers sold to retailers and retailers to consumers, earning margins of 16% and 50% respectively. Sales are currently 1,300 bags per week. I can't get enough of these VECCMS!!! Yum! Paul is considering distributing 1 million free standing insert (FSI) coupons for $0.20 off the regular price and expects to pay $3 per thousand for artwork and distribution. Each coupon redeemed will cost an additional $0.04 in processing fees. What percentage lift would be required for RETAILERS to breakeven on the promotional allowance program where when retailers reduce prices by 10%, Paul will pay them $0.10 per bag sold at the reduced prices? 0.0% Lift ( Submit Answer Exit x = PS3 1 2 3 4 7 CALCULATED VARIABLES: coupcost = $0.39 tcost = $3,000 rprice $2.64