Please look up fitbit case study : Fitbit The business about wrist

FRAMEWORK FOR CASE ANALYSIS

A. Situational Assessment / Environmental Scan the broad view look at: CREST(N) Competitive Landscape Is it a competitive industry? Who are primary competitors? What are they doing? Regulatory - Three levels of government who are they? what can they do to change your business environment? Economic Factors how is the economy doing? Social Trends whats happening? whats changing? Technological factors- that would affect our business Natural Factors- how does the environment enter into this? AND/OR: Porters Five Forces: Competition in the industry; Potential of new entrants into the industry; Power of suppliers; Power of customers; Threat of substitute products.

B. SWOT Analysis Strengths / Weaknesses internal assessment Opportunities / Threats external assessment

C. Problem Statement What is the primary problem in the case? Make sure you understand the difference between the actual problem and symptoms of it

D. Alternatives List 4-5 what can be done?

E Criteria/evaluation What will you use to measure each alternative? (eg staff turnover? Staff motivation? profit? market share? survival?)

F Analysis of the Alternatives What would be the pros and cons of each? How does each measure up against the criteria?

G. Recommendation Which alternative would you recommend?

H. Action Plan Who? What ? When? Where ? Why? How?

I. Contingency Plan Briefly in case your first plan of action isnt quite working?