PLEASE MADE A SUMMARY BASED ON BELOW 150 words.

The Literature on Online News portal, News Industries and News Consumption: In Canada, several Canadian journalisms, reporting schools and news industry expect to get ready understudies to work in the web-based news industry. Therefore, here by this research is pointed toward acquiring a comprehension of the news utilization of internet-based news readers in Canada. In addition, I am going to highlights few main points in this research.

1. To understand the consumption patterns/habits of online news media audiences of Canada.

2. To learn about readers preferences of news and expectations from online news portal.

3. To explore the scope of online journalism in Canada.

4. To gain an understanding of how online news media affect audiences consumption habits.

5. To understand how audiences adopt online news media in Canada.

Majority of Canadian People go online mainly to read international news (66.7 per cent), followed by political news (63.3 per cent). Sports news is another big area of interest of online readers in which almost half of the Canadians (48.3 percent) said they went online to read sports news. Several Canadians read entertainment news (35 per cent) and national news (31.7 per cent) online. Opinionated news, editorials, and post-editorials also interest online readers. About 26.7 per cent Canadians go online for these opinion pieces. Almost a third of the Canadians (28.3 per cent) read economic news online, 16.7 percent read news related to science and technology and another 16.7 per cent read features and special stories. A mere 6.7 percent of students read weather news, another 6.7 per cent health and environmental news, and another 6.7 go online to read all types of news. 89

According to Investopedia, GDP in 2020 were business sector in Canada, which accounted for CA$1.539 billion ($1.225 billion) of GDP and online news industry is included over there too by give tax revenue to Canadian Govt. for build Canadian strong economy.

1. The article written by Sarah Jonson, British Journalist, on (Dec 2016), in Bookworm, Reader's Choice. The author mentions about some ways to improve News Media (online news portal) for online newsreaders. Sarah Jonson mentions that make the content shorter but more informative for audience. With so much out there to read, give them something interesting but informative to read. For example, millennials do not have time to read long and in-depth articles unless they are of amazing quality. To grab their attention, choose the most important things you have to say and be direct what you really want to say and break them up into bullet points.

2. The article Written by Bowman and Willis in 2003, p. 7, C 2003, We Media, The Media Centre at The American Press Institute, Virginia. The author pointed out about that how MSNBC.com, CNN, Washington Post and The Wall Street Journal offered their readers different types of news, different categories in which they divide their news their online portal which also give readers certain degrees of personalization on the online news portal the online news portal their sites front pages. Personalization means that readers can customize the portals to satisfy some of their tastes for example sports, entertainment, political and international news.

3. Heracleous write the article, Wirtz & Pangarkar in (Jul 2006); Burridge 2007, Ref: Burridge, G 2007, Understanding online media, Butterworth Heinemann, Oxford. A good media house cannot be prominent without the resurgent action of its audience, so the audience ought to be given the chance to help the news portals online to make the right decisions and changes.

4. Tewksbury et al. (2001, p. 34, Ref: Tewksbury, The Efficacy of News Browsing) argued that due to the popularity of news online, many people come by news items without necessarily setting out to find the news. In the same, line (Nguyen, A 2008, The Contribution of Online News Attributes to It Diffusion.) Agrees that the structure of online media has facilitated unintended encounter of news and its reading.

To sum up, all review, the end of study on the online news portal and the readers participation on online media, it can be concluded that every media that feeds news to the people through an online platform should install efficient platforms where readers can air and interact directly with the online news portal. For instance, online news portal should give access to readers for one-on-one platform to air their prospective: satisfactions and dissatisfactions, and their views on various pieces of information. By doing this online news portal can also interact with their readers. The online news portal also gets to know about their readers interest and how they can improve. Moreover, consumers are expanding their options with streaming subscriptions and TV connected devices. In this case, they want a source that provide them proper information and on time about not only news but also entertainment.

REVIEW OF LITERATURE

The impact of assigning an online news portal on its assumption and use: a review

My research in this area has revealed that there are nine socio-technical positive factors that have influenced the acceptance and use of online news portals. There are no charges, multitasking, more news options, in-depth and background information, 24/7 updates, customization of news portal , the ability to debate the news with peers, the presence of all alternative opinions agree or disagree , and the ability to "give a reply to the media."

Finally, while these studies were effective in establishing a relationship between the characteristics of online news portals and internet users' decision to utilize them, they failed to examine the practical implications of this decision. This is critical in terms of the future development of an online news platform.

Furthermore, by eliminating the need for paper, ink, and the expenditures associated with a traditional newsroom and delivery, the online news site may save money while still providing news to its users. However, online news sites are not all sunshine and roses. They do have some key points. For example, the reliability of an online newspaper is frequently called into doubt. In a competitive market, the online news outlet must demonstrate its worth.

The local daily newspaper scored just a 21% trustworthiness rating in a Pew Research Center assessment conducted in 2010. This is a significant decrease from the previous year's figure of 29 percent. Because the online newspaper is so young, gaining the trust of readers will be even more challenging. The question of whether an internet news portal can moderately replace conventional news media, or if all news sources will aggregate each other.

In this piece, I examine data from a 2004 national survey of Australian news consumers that included internet non-users, internet users who did not use an online news portal, and online news portal users.

Out of the nine qualities, funding appeared to be the most important driver for online news portal adoption. 70% of online news portal users viewed news sites several times every day, while 47% would go to the internet first if they learned of something intriguing that had happened. This indicates that the most crucial component that practitioners of online news portals should concentrate on is offering continuous 24-hour news services.

This emphasizes the need of utilizing the internet's connectivity and endless space, as well as its participatory aspect, to find a bigger number of viewpoints from as many people as feasible. The study also found that while personalization has no effect on how frequently individuals use online news portals, it does have an effect on the amount of connection they have to them after adoption. Surprisingly, the interactive component, the capacity to respond to the media, was not as crucial as practitioners typically believe. The explanation for this might be because user journalist engagement was still mostly neglected at the time of the study.

It also demonstrates that the displacement impact is still quite modest, with just approximately 10% of consumers reducing their consumption of conventional media.

Magazines, in my opinion, are the most vulnerable media, having been displaced particularly by those who utilize internet news portals since they are free and customizable. Newspapers are second, having been replaced by users who valued features such as immediacy, but television has been replaced owing to its superficiality and lack of in-depth knowledge.

The most useful finding is that individuals desire both constant updates and extensive news, a costly combination given that the majority of them are unwilling to pay for internet material. As a result, any investment in properly merging the two must be undertaken at the expense of the publisher.