Please make a short summary or script for presentation speech in your own words.

Q2. Marks \& Spencer has managed to maintain its competitive advantage in British retailing for more than fifty years. Why, do you think, have rival firm found Marks \& Spencer's competitive position so difficult to attack? Marks and Spencer are still one of the leading brands in the retailing of clothes. It has a unique feature of providing the best quality products at a reasonable price to its customers. The company has managed to provide its customers with products at a reasonable price as it has eliminated the expenses incurred on the advertising of the products. The company is operating since 1884 and through a database of satisfied customers, it has managed to expand the business even without sending a penny in the name of advertising. The company has also managed a supply chain that does not require lots of money to complete its process. The supplier is also working with M\&S for a very long time and they believe that working with M\&S is not a company that can ditch them. They are loyal ones and this had helped them to maintain a strong relationship between the company and their suppliers. The cost-saving with various methods has helped the company to provide cheaper products to its customers but there is no compromise in the quality that has helped the company to expand and spread its business worldwide. The staff of the company makes sure that they are attached to their customers by wearing the clothes and eating food of the company which also brings a positive effect on the minds of the customers and they feel safe in using M\&S clothes and eating their food. They also keep an eye on which product line is sold more and which are not. They immediately take action to reduce the production of the items which are not sold and putting effort to increase the production of those products whose sales are rising. This strong network helps in eliminating wastage of the products and the potential is invested towards the production whose sales are increasing. This is the reason which the competitors are not able to beat and M\&S is making its space globally