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0:04What kind of car do you like to drive? 0:06 Something sleek and sporty or is an eco-friendly 0:10 model more your speed? 0:11Automakers rely on MARKET SEGMENTATION to better 0:14 understand their potential customers. 0:16By dividing the total market of consumers into 0:19 smaller groups with similar wants and needs, they 0:22 can target the people who are most likely to buy 0:25 their products. 0:260 ne of the simplest ways to divvy up the market is 0:29 through GEOGRAPHIC SEGMENTATION... 0:31 When it comes to cars, SUVs sell well in states 0:35 where ice and snow is a concern... 0:37...while a sunny locale like Florida is a prime 0:39 market for convertibles. 0:41 You can also use DEMOGRAPHICS to divide the market 0:45 into sections by age, household size, occupation, 0:49 income, and more. 0:51 Then you have BENEFIT SEGMENTATION - which appeals 0:56 to various market segments through a product's 0:58 attributes. 0:59 For example, Lexus sells luxury cars... and Volvo 1:02 brands itself as the maker of the safest cars 1:05on the road. 1:06PSYCHOGRAPHIC SEGMENTATION takes__ a look at 1:09consumer attitudes, values, and personal 1:11 interests... 1:12 The best selling automobile in 2011 was the Ford 1:17F150 pick up, but not every buyer depends on the 1:20 truck to haul big loads; plenty of suburbanites 1:23 are attracted to the F150 because of its "rough 1:25 and tumble" image or the way driving it makes them 1:28 feel. 1:29Finally, we have VOLUME SEGMENTATION, where 1:32automakers try to appeal to customers who need 1:35large fleets of vehicles. 1:36 In the end, it's in the interest of every business 1:40 to better understand the needs and desires of all 1:42 consumers in order to hone in on the target 1:45 marlrets that are most likely to drive sales. 1:48 Why do companies use segmentation? Multiple Choice to target specific customers for mass marketing purpose for marketing expenditures to spend advertising dollars to appeal to everyone f Ford decides to target women to sell their F-150 truck to, then what type of segmentation would Ford be using? Multiple Choice demographics benefit/usage gender graphic geographics psychographics Why would any company want to use segmentation and target marketing? Multiple Choice segmentation is rarely used unlimited marketing funds limited marketing funds to create inefficiencies to advertise