Please make sure to use your own work as this is going to be going into a plagrism checker

Instructions Read through the situational overview below regarding the ice cream taste test. Using the information presented in Module 4, answer the following questions. References are not required, but if you use references, please be sure they are entered in proper APA format; do not just add a url (link to a website) Situational Overview The following case study summarizes the results of research for a potential new product - lavender flavored ice cream. An outside research firm conducted a randomized taste test to learn more about what consumers thought. The goal was to learn whether consumers liked the product as is or if the formula of the product needed to be changed prior to launch. Take some time to analyze the findings of the taste-test to help you determine if you think the product is ready as it is currently produced. The firm conducted the test with 1,000 participants with both genders included and a variety of ages (between 7-55). The respondents tasted the proposed lavender ice cream and an unbranded competitor ice-cream with a similar flavor profile. - Product A - proposed lavender ice cream - Product B - competitor ice cream Answer the following questions: - Which of the two products did the participants prefer based on the indicators above? - What are the strongest positive preferences for Product A? What are the biggest negatives? - What are some other questions that should have been included in the research study? List three additional questions. - What would you do if you had to make the decision to launch the product or to reformulate it? Why? - Explain why this type of research is important for marketers when they are launching new products in the market