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In Chapter 10, we have covered the risk management process. According to the STRATEGIES TO BE APPLIED IN THE CRISIS ENVIRONMENT, please explain; How would you lead the crisis of war environment if you were the leader of Russia or Ukriane? What kind of a strategy would you develop during the war as one of the leaders of the fighting countries? Choose your country and and explain your strategies to be applied during the war time as the leader. STRATEGIES TO BE APPLIED IN THE CRISIS ENVIRONMENT "Areas to improve" should be defined by current situation analysis We should approach with a different perspective than ever. It should not be forgotten that the crisis can create various opportunities at the same time The competitiveness strategies should be well defined Company's growth must be ensured through company acquisitions and partnerships The strengths of the strategic competition should be analyzed well A strategy plan should be prepared according to different scenarios It should not be forgotten that international marketing is one of the best means of protection from the crisis. International strategic mergers are one of the most appropriate ways to foreign expansion Cooperation with emerging economies (Brazil, Russia, China, and ind Employees should be motivated against crisis situations Chapitre 10 STRATEGIES TO BE APPLIED IN THE CRISIS ENVIRONMENT A company should attach importance to internal savings. But in times of crisis, companies reflexively save even from the most vital expenditures, which is to risk the institution's existence It is possible to pay the cost of risk management that is not done in order to save money in crisis periods, by bankruptcy + Competitors and changes in the market should be monitored through benchmarking A company should take advantage of the variability of the market and the wrong steps of the opponents Customer satisfaction should be emphasized. Advertising and promotional activities should be emphasized In order to save money the company should aim for quality and qualified work, instead of focusing on the cheap labour Costs should be reduced rather than lowering production during the crisis period Sales and cash should be prioritized. Active marketing plays an important role Competitive difference must be created through innovation Rather than presenting an excessive range of products and services which makes customers undecided, they should go to product and service differentiation Niche marketing opportunities should be sought STRATEGY POLICIES IN CRISIS ENVIRONMENT The experiences gained in the previous crises have allowed some principles to be adopted. The principles 1. Being Strong Policy A company should be strong against its competes, at least should by to be strong It should put forward its strengths. For this son, it is n alternatives in terms of resource utilation and that its products have technical superior features 2. Highlighting the weak points of the competitor by emphasizing the company's own According to this principle, which is known as "comparative advantage in the economy each comp specialize in areas where it is strong and superio 3. Objective Meas Stability Policy According to this principle, the means should be used at the optimum level and the objectives should be determined a wordt be realisticited of being STRATEGY POLICIES IN CRISIS ENVIRONMENT 4 Flexibility and Deliberation Policy This principle requires the ability to easily at to changing circumstances through proactive and protective measures 5. Economy of the Powers or its effective use Policy. This principle require strengths and to keep the losses to a minimum by evaluating them acon position 6.Policy of knowing to treat without any loss Agood manage undamaged retreat planif necessary. The principle refers to of damaged in product product or service in companies, to give up production of products that appea eeve analysis and to explore new det market aberations health CRISIS Pen