Question: please note mark scheme when answering, 25 marks QUESTION FOUR One approach to managing innovation is through a new product development (NPD) [25] framework. The

please note mark scheme when answering, 25 marks

QUESTION FOUR One approach to managing innovation is through a new product development (NPD) [25] framework. The goal of an NPD framework is to bring products to the market in on time and to optimise business results by reducing cycle times and costs. The Structured Development Process (SDP) comprises of several stages that extend from design to commercialization. Your organization is considering offering a new product (reusable straws) which you intend to distribute in South Africa and Germany. Using the stages in the SDP, explain the activities and tasks in each stage for the reusable straws

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