Please note that this should be done with relavance to Pakistani media industry

Assessment Brief and Guidance You work for the National Incubation Centre. The NIC has decided to launch a report to encourage international investors to invest in local media companies in your county or borough and wishes to conduct research in the media industry in order to provide international investors with an insight into local markets. As its investors are keen to provide funding for small start-ups and media companies to ensure they are sustainable. Prior to investing, they want to conduct a market appraisal of the media industry in your area. This should cover a general media industry report with focus on the following areas: Web and app Sound media Film and television Journalism Games development. 0 II I 'I 0 To decide on whether to progress with further studies the initial appraisal should include: . A market appraisal that: o Explores the current state of the local industry with company types, structures and market focus 0 Looks at employment roles, their context and employment status 0 Outlines recent developments and major changes in the industry 0 Provides analysis of future developments, growth or changes in employment status and company types based on extemal inuences: economy, politics, technology or social factors. All of the above are to be made available to the potential investors via a digital platform. Through this, the client should be able to read reports, view and test prototypes and leave comments