Question: Please offer insights on the following, using 2 full-sentence bullets per item. 1. Using the PESTEL model, what aspects of the environment shifted? Evidence? 2.

Please offer insights on the following, using 2 full-sentence bullets per item.

1. Using the PESTEL model, what aspects of the environment shifted? Evidence?

2. Based on the ICM model, what type of industry change occurred? Why do you believe that?

3. What is Mountain Man's generic strategy? Why?

4. The Light Beer is the wrong option - you tell me why!

5. Think of Mountain Man in terms of SWOT - are there potential strategies, other than the light beer, they could pursue- think of intersections between the company's strengths and opportunities!!!

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