** Please only answer question 3

1) Kodak sells Gold Plus through retailers. The retail price for Kodak Gold Plus is $3.49 and Kodaks per unit revenue is $2.79. Calculate the retailers margin and markup as a percentage. a. Retail margin % age (4 pts.) b. Retail Markup % age (4 pts.) 2) What is Kodak's cost per unit for the Gold Plus product? (8 pts.) 3) How much incremental sales (by %) is required to break even given the retail price decrease by 15%, assuming no reaction from competition and collaborators? (14 pts.) 4) Based on the result you get from 3), to achieve the incremental sales goal for break-even purpose, how much additional market share (by %) Kodak will need to have? (6 pts.) 1) Kodak sells Gold Plus through retailers. The retail price for Kodak Gold Plus is $3.49 and Kodaks per unit revenue is $2.79. Calculate the retailers margin and markup as a percentage. a. Retail margin % age (4 pts.) b. Retail Markup % age (4 pts.) 2) What is Kodak's cost per unit for the Gold Plus product? (8 pts.) 3) How much incremental sales (by %) is required to break even given the retail price decrease by 15%, assuming no reaction from competition and collaborators? (14 pts.) 4) Based on the result you get from 3), to achieve the incremental sales goal for break-even purpose, how much additional market share (by %) Kodak will need to have? (6 pts.)