Please original work How did Corning address the issues presented in this chapter? What advice would you give to Corning about planning for innovation?

If you were a Corning competitor, what would worry you most?

How would you compete with them?

Find two articles that discuss planning for innovation. Compare the suggestions they make with the steps that Corning has taken. How are they different? How are they similar?

Cite references

Conning $-$ A Pattenn of Innovation

innovation strategles and processes.

to manufacture.

development of this innovation. This award is given for sienificant contribution to the tectinological life of the country.

Conrining Today

Today, Corning is a publicly traded firm with revenues of approximately $$3$ billion. The firm has tiwo principal divisions: technology segment $(53$ percent of revenues$)$ and telecommications $(46$ percent$).$

continues to manufacture the glass panels for cathode ray televisions.

This includes cable assemblens, optical couplens, splice equipment, and test equipment.

Buflding an Internal Innovation Foundation

commitiment to internal development by increasing the number of research and development personnel by $67$ percent, to more than $1,508$ individuals.

firm also interacts extensively with its customers to ensure that it is identifying key movements and product needs in its planning process.

performance and the nature of the contribution.

that are not meeting expectations.

Corning's Efforts Bring Results

development efforts often lead to innovations that do not fit with the company s primary focus.

computers using optical fiber, adding solar power to handheld devices, and developing better displays for smartphones and laptops.