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Question: Consider a scenario of a four-firm supply chain consisting of a retailer, wholesaler, manufacturer, and supplier. The following table represents the orders placed by each firm in a supply chain.

Week | Retailer Sales | Wholesaler Orders | Manufacturer Orders | Supplier Orders 1 | 100 | 220 | 100 | 300 2 | 105 | 0 | 150 | 0 3 | 110 | 220 | 0 | 0 4 | 115 | 0 | 0 | 0 5 | 120 | 220 | 180 | 0 6 | 125 | 0 | 205 | 240 7 | 130 | 190 | 225 | 220 8 | 135 | 230 | 0 | 240 9 | 165 | 0 | 0 | 0 10 | 150 | 190 | 235 | 0 11 | 150 | 200 | 270 | 300 12 | 175 | 210 | 325 | 320 13 | 160 | 0 | 0 | 0 14 | 180 | 230 | 0 | 0 15 | 230 | 240 | 310 | 380 16 | 250 | 250 | 400 | 400

1. What are the bullwhip measures for this scenario?
2. What conclusions can you draw from your estimations?

Consider a scenario of a four-firm supply chain consisting of a retailer, wholesaler, manufacturer, and supplier. The following table represents the orders placed by each firm in a supply chain. 1. What are the bullwhip measures for this scenario? 2. What conclusions can you draw from your estimations