please provide a 3 step legal analysis

proper analysis please

Four Horsepeople Technologies Inc is launching new Internet marketing software. Its product uses advanced algorithms to create and place advertisements faster and in more convenient locations on a website than its competitor' software. As well, it is thought that its advanced interface will be well received within the arts community. With the proper push, Four Horsepeople's branded marketing software may become the new standard in web advertising. Discuss how Four Horsepeople should make use of the three major branches of intellectual property-copyright, trademarks, and patents-to ensure its place in the market. How can the Four Horsepeople use copyright, trademarks and patents to protect its business? (Provide a full legal analysis.)