Question: Please provide a brief explain on how did you do the calculations. Thanks! Use the following data to answer the questions about Manufacturing Firm GFE:

Please provide a brief explain on how did you do the calculations. Thanks!

Use the following data to answer the questions about Manufacturing Firm GFE:

Retailers' Sales Revenue from GFE's widgets

$3,000,000

Manufacturer (GFE's) Gross Sales Revenue

$1,800,000

Trade Promotion (10% off)

$180,000

GFE's Net Sales Revenue

$1,620,000

GFE's Cost of Goods Sold (all Variable)

$540,000

GFE's Advertising Expenditure

$50,000

GFE's Sales & Marketing Administration Expenditure

$150,000

GFE's Consumer Promotion Expenditure

$70,000

GFE's Corporate Executive Salary

$70,000

GFE's Research & Development costs

$20,000

GFE's Net Profit before taxes

$720,000

Total Widget Industry Sales at retail

$30,000,000

Manufacturer's (GFE's) Suggested Retail Price/unit

$10.00

GFE's List Price to Retailer

$6.00

Number of Widgets Sold by GFE to retailers

300,000

GFE's ($) Market share

10%

PART 1: GFE is a manufacturer of widgets. They sell their widgets directly to multiple retailers who sell them to end-users (people like you and me).

  1. What is the total Marketing and Sales Expense for GFE?
  2. What is the current Net Marketing Contribution (NMC) for GFE?
  3. What is the current Gross Profit Margin for GFE?
  4. What is the current Marketing Return on Sales (ROS) for GFE?
  5. What is the current Marketing Return on Investment (ROI) for GFE?
  6. What is the Retail Margin?
  7. What is the Retail markup percentage?

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