Question: Please provide a brief explanation along with your answer. 5. Which of the following statements regarding brand loyalty is not true? The marketing costs of

5. Which of the following statements regarding brand loyalty is not true?

Please provide a brief explanation along with your answer.

5. Which of the following statements regarding brand loyalty is not true? The marketing costs of reaching loyal customers are typically very high. Brand-loyal customers are unlikely to switch to competitors' brands. Brand-loyal customers generate positive word of mouth. Firms tend to reward brand-loyal customers with extra benefits. Brand-loyal customers do not need persuasion to buy the firm's brands.

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