Please provide a new answer, not a copy & paste/replica of a previous chegg answer for this question. Thanks in advance!

Discuss competitive efforts: To capitalize on ongoing technological advances and the pipeline of product enhancement capabilities flowing from the company's expenditures for product R&D, each year the company typically changes the specs for important components, adds/modifies performance features, upgrades the internal software, makes assorted other design-related changes and introduces new and/or improved models. How would you classify your company's ability to stay competitive in its target market?