Question: Please provide a summary for Chapter 5 and be sure to answer the following: 1 . How would you use e - marketing for customer

Please provide a summary for Chapter 5 and be sure to answer the following: 1. How would you use e-marketing for customer acquisition and retention? 2. How do you utilize social networks to generate communication about an event? 3. How do you employ SEO and web analytics to maximize the online presence of an event?

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