Question: Please provide an Operating and Development Plan for an amusement park business plan below. Read the executive summary and company description to gain an idea
Please provide an Operating and Development Plan for an amusement park business plan below. Read the executive summary and company description to gain an idea of the business plan at hand. The operating and development plan should include operating or manufacturing methods, operating facilities (location, space, and equipment), quality-control methods, procedures to control inventory and operations, sources of supply and purchasing procedures.
Executive Summary
Our company name is Land of Entertainment as it is a company that intends to cater to both the kids and adults providing fun rides, food, drinks and music. Our company objectives include:
- A 10% market share in our first year
- A modest increase in our gross margins within the second year of operation
- An increase in our market shares at least 10% of each of our first five years.
The company mission is to establish a profitable and well-managed company while at the same time creating an atmosphere of fun and excitement for the entire family, with activities designed to please the residents, as well as tourists.
Our company target audience is children (all ages) and their parents (max age 54) as we provide them with our primary services which is offering joyful rides as this company will be created from the ground up. The company will have a strong marketing strategy and team who will promote and retain and retrieve the memory of our target audience.
The company key to success includes the following:
- Providing popular and wide range entertainment activities
- The use of state-of-the-art technology
- Easy access
- Target high traffic areas for maximum public exposure
- Design facilities to curb overcrowding
- Seasoned management team
We have come up with this business idea as we discovered that our proposed service will be filling a void that has existed for years in the local entertainment market. As the population ages the potential market size increases and with the type of entertainment offered at our facilities, we are confident that our customer base will continue to grow and remain stable for the foreseeable years to come. Our competition in the market would include movie theater, bowling centers, roller skating, night clubs etc. However, none of these amusement activities truly compete with our services because we offer more entertainment options custom fit to the community and tourist.
Company Description
The land of entertainment amusement park is a newly formed business to attract the highest volume of persons. Our designated location will be transformed tremendously to accommodate what we have to offer. All individuals will be provided with an environment free of toxic chemicals and other pollutants. Security will be strictly enforced during business operations to ensure our customers safety. This business is a part of the entertainment industry. It was created to develop an all-in-one entertainment site for both adults and kids out of the ordinary. We are expected to begin business on April 28th, 2022. Our hours of operations will include Sunday Saturday 12:00pm 10:00pm. The wide hours of operation will make it very convenient for busy persons to experience a great time at our establishment. We are aiming to hire 40-60 energetic, bubbly individuals who will be dedicated to working five full days a week and who are open to overtime when necessary.
The amusement park will be formed under partnership which will be an advantage incase one of the owners are absent or in debt. The business structure will include a CEO, general manager, commercial management, technical services management, administration and finance management and operation management.
Commercial management will consist of:
Marketing
Sales
Public Relation
Analysis & Strategic Planning
Technical services management will consist of:
Building & infrastructure
Ride maintenance & technical services
Installation equipment
Test engineers
Administration and Finance Management will consist of:
Technology & information system
Controlling
Test Engineers
Domain specialist
Operation management will consist of:
Games
Rides
Operations
Food services
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