Please provide example of all the 9 quadrants/boxes in this risk aversion matrix.

Chapter Three Opportunity identification and Selection: Strategic Planning for New Products 69 FIGURE 3.4 Degree of Innovativeness as a Matter of Strategic Risk Risk Change in operations or marketing mode None Some Great None Low LOW Medium Change in use/ user mode Some Low Medium High Great Medium High Dangerous Application: This matrix has gone by several names: Product/Market, Technology/Application, and Market-Newness/Firm-Newness. In all cases, the issue is the risk of innovativeness. Risk on the user side is just as much a concern to us as risk within the firm. Every new product can be positioned on this chart somewhere, and that position is important it it is accepted as a project. Selecting one section to be preferred over the others is a matter of strategy