please provide me with a business model canvas for a startup cleaning service company. include a written rationale of 2500 words with a brief overview of the cleaning service startup, a detailed reasoning or justification for the decisions and choices you have made in every segment (building block) of the business model canvas, an appendix with any relevant resources you have considered, and a reference list. The reference list and the appendix are not included in the word count.

You are also required to explain the key arguments, data and information you have considered when you designed the business model canvas, whilst making direct reference to the canvas and any relevant sources you have used.

The references used for this work should be listed on the last page to prevent plagiarism.