***PLEASE PROVIDE RESPONSE USIGN NETFLIX AND AT&T AS AN EXAMPLE. PLEASE MAKE SURE TO ANSWER EACH OF THE QUESTIONS IN DETAIL FOR EACH COMPANY. PLEASE PROVIDE REFERENCES USED TO ANSWER THE QUESTIONS. ***

Select a medium- to large-sized, publicly traded corporation that currently exists in a challenging business environment. Refer to the seven common categories of trend analysis as laid out in your textbook: Economic, regulatory/legislative, political, demographic, sociocultural, attitude/lifestyle, and technological. Choose one of the seven categories to use as a basis of analysis for this discussion. Ensure that the time frame is now and that the challenges are continuing.

Please answer the following,

• Provide a general description of the publicly traded company you chose.
• Describe the challenges facing the company in the chosen category of analysis.
• Assess its current performance in your chosen category of analysis.
• Forecast its projected performance in your chosen category of analysis.
• Evaluate impending opportunities or challenges that result from your environmental scan.