Please provide screenshots from google analytics to support the answer if possible!

Every year, Google celebrates its birthday by hosting a sale on the Google Store and offering sweet discounts on its hardware products. While the company was founded on September 4, it celebrates the occasion every year on or around September 27. For the first time ever, Google launched an SEM campaign promoting the event, from September 1 to September 27 in 2022. Based on the data from Google Analytics (GA4 - Google Merchandise Store), answer the following questions: 1. Evaluate Google Merchandise Store's SEM performance on September 27, 2022, as compared to its performance on September 20 (a week before). 2. Based on our discussion on experiments (e.g., bazaar.com and rocket fuel case studies), explain why the analysis in Q1 would not be enough to show the true effect of SEM on business outcomes (i.e., conversions and revenue) and provide a possible alternative experiment design to address the issue. 3. Measure the SEM performance by comparing the following two attribution models: first-click vs. last-click. Under which model did SEM contribute to conversion more during the period of September 1 - September 27 in 2022 ? Submit your responses to the assignment questions in an MS Powerpoint or Google Slides format. Make sure to include screenshot(s) to support your answer, if necessary. Every screenshot should include your email address (if you click your profile picture at the top right corner, then it'll show up)