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Big data and data analytics are becoming an important part of an accountant's methods for analyzing the different companies and their performances. The use of these elements enhances organizational performance, improves fraud detection, and increases audit performance and scope.

• Use the Internet to review at least two news articles or publications about current and future trends in the use of big data.
• Choose a company that is not publicly traded (a small or medium-sized company).
• Review the company, and suggest some of the ways in which big data would benefit this company.