Please provide summary for above case study.

CASE APPLICATION 1 Icelandic Volcano, 1; Global Commerce, o TE AF 1726 A2 7329 AF 1738 MK 9490 03 burg LG 8014 AF 4602 AF 2458 DL 8695 AF 2346 AF 1828 M MA 551 This volcano has a funny name-Eyjafjallajokull-but its impact gen AF 2350 was not so funny to global businesses, both large and small. AF 2244 erg AF 5520 D. When it erupted on April 14, 2010, the plume of volcanic ash AF 772 AZ 2954 that spread across thousands of miles disrupted air travel and AF 2008 N 2656 global commerce for a number of days. AF 2022 DL 8646 As thousands of flights were canceled across Europe, tens of AF 7714 MK 9088 10 thousands of air travelers couldn't get to their destination. For AF 1648 UX 3648 cana example, Marthin De Beer, vice president of emerging technolo- AF 5964 KL 2166 gles at Cisco Systems, was headed to Oslo to discuss the final am AF 5134 AZ3716 aspects of its acquisition of Tandberg, a Norwegian teleconfer- AF 5006 A23574 encing company. However, when his flight was canceled, he and Tandberg's CEO, Fredrik Halvorsen, used their merged companies' A flight information screen at an alr- port outside of Paris lists commercial equipment to hold a virtual press conference. Other businesses airline cancellations in cities across weren't as lucky, especially those with high-value, highly perishable northern Europe as a result of the drifting plume of ash that spread products such as berries, fresh fish and flowers, and medicines and thousands of miles from the Icelandic pharmaceuticals. African farmers, European fresh-produce importers, volcano eruption, disrupting alr travel and global commerce. and flower traders from Kenya to the Netherlands found their busi- nesses threatened by the air traffic shutdown. Even manufacturers were affected. For instance, BMW had to scale back work hours and had even prepared for possibly shutting down production at its Spartanburg, South Carolina, plant because it depended on trans-Atlantic flights to bring transmissions and other components from German factories by alr. A spokesperson at another automobile company, Mercedes-Benz, sald, "There has been disruption in our parts supply. We expect that there may be shortages of some parts or delays in some instances