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CM is a brand name engaged in fashion with the target market being the millennial generation. By referring to the streetwear concept and with a unique design in each session, the business which started operating at the end of 2019 experienced problems with convection in collaboration with CM. In its operation, CM orders convection for 100 (one hundred) pieces in the first design. The duration of work on the first design product and the unsatisfactory results have added to CM's cost structure. The latest business conditions, CM has issued 4 (four) designs using e-commerce platforms and stores in the Tangerang area. The price issued for each design is around Rp. 180,000, - by campaigning for Local Brands. In terms of human resources, the owner is a single person who does everything (one man show); and the business condition is unable to develop product due to Dead Stock (a condition where the old stock remains and is not sold). As a Design Thinker, what recommendations would you give for future CM business design using the digital Paradigm