Question: Please read article and discuss the following: Articles: Harvard business Review: Scanning the Periphery: by George s. day and Paul J.H Schoemaker Please summarize the

Please read article and discuss the following: Articles: Harvard business Review: Scanning the Periphery: by George s. day and Paul J.H Schoemaker

Please summarize the scanning paper, and include but no limited to why a company should scan its periphery, what a firm should look for when doing scanning, and what questions a firm should ask. If you work for a company, please evaluate the need and capability for environmental scanning and indicate which scanning of the 4 types describes your company. If you are a full time student, do that for your university. And please find something that is interesting in the paper.

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