Question: Please read Case 1 4 : Numi Tea from the textbook and answer the following case question: Do you consider Numi s relationships with its

Please read Case

14

: Numi Tea from the textbook and answer the following case question:

Do you consider Numi

s relationships with its producers as important to its marketing as the relationships with its customers?

How does Numi use technology to enhance its customer relationships? Can you suggest other ways in which the management team can use technology to reach consumers of Numi teas?

What methods would you suggest that Numi use to collect customer data?

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