Please read case 1 from the section on the case studies Alphabet Inc.: Reorganizing Google from your textbook. Respond to the questions below in a 4 to 6 page APA formatted paper supported by at least three academic sources.

• The effect of the event that happened in 2015 on Googles stock prices; please explain this by preparing a table that shows historical data.

  • Was this move due to Googles stagnant share price and an attempt to pacify investors?

• Analyze the effect of Googles decision to restructure itself under a new holding after 2015.

• Evaluate whether the expansion of Google Inc. into non-core businesses, including self-driving cars, life sciences research, high-speed Internet access, and investment divisions was a good move for Google. Please provide historical data to prove your points.

• Describe how the restructuring has made the companys competitiveness stronger in the market and increased profitability and company valuation?

• Finally, if you conclude that this move was beneficial for Google, explain the economic ground for this profitability:

  • Diversification,

  • Higher market share,

  • Economies of scale, or

  • Something else