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Marketing Management Individual Assignment Need literature review on green consumer segmentation (please pay careful attention to both in-text citation as well as bibliography. Consumers are becoming increasing concerned about the environment primarily due to the attention the problem has received in recent times. Green product by definition refer to sustainable products designed to minimize its environmental impacts during its whole life-cycle and even after its use. Green products are no longer limited a niche segment, rather there has been wide use and acceptance of such products. Considering this, it has now become important to segment "green consumers". Task: Provide a detailed literature review on green consumer segmentation (please pay careful attention to both in-text citation as well as bibliography). The review should include variables that can be used to segment green consumers. . Before submission, please make sure that you cite everything you have taken using APA style of citation otherwise it is considered plagiarism. . Word file, report should be between 2000 words in length